Ubisoft CEO says “I expect a lot from gen AI in our games” and thinks it’ll make them feel “more alive and richer”

Ubisoft is doubling down on its plans to integrate generative AI in its games, and CEO Yves Guillemot also believes it might be used to “automatize” parts of certain jobs at the company.

Back at the Game Developers Conference in March, Ubisoft unveiled what it called Project NEO NPC, an effort to build NPCs driven by generative AI. That only sounded kinda weird until we got to the “soul” and a female character that was reprogrammed for being too “flirtatious and seductive,” and in an online world increasingly weary of AI content generation, the rundown was pretty roundly mocked on social media.

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